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Last Updated: February 25, 2026

Privacy Policy

This policy explains how Noonwake collects, uses, and discloses personal information when you use Starot and related Services.

NOONWAKE TECHNOLOGY (HONG KONG) CO., LIMITED ("Noonwake," "we," "our," and/or "us") values the privacy of individuals who use our application Starot, our website (including https://starot.noonwake.ai), and related services (collectively, our "Services"). This privacy policy (the "Privacy Policy") explains how we collect, use, and disclose personal information from users of our Services ("you" or "your"). As used in this Privacy Policy, "personal information" means any information relating to an identified or identifiable individual.

By using our Services, you agree to the collection, use, disclosure, and procedures described in this Privacy Policy. Beyond the Privacy Policy, your use of our Services is also subject to our Terms of Service.

Personal Information We Collect

We may collect a variety of personal information from or about you or your devices from various sources, as described below. Where applicable, we indicate whether and why you must provide us with your personal information, as well as the consequences of failing to do so. If you do not provide your personal information when requested, you may not be able to use our Services if that personal information is necessary to provide you with our Services or if we are legally required to collect it.

A. Personal Information You Provide to Us

  • Astrological & Profile Information. To provide personalized astrological insights, natal charts, and synastry charts (relationship guides), we collect information you provide, which may include your name, date of birth, time of birth, and place of birth.
  • Tarot and AI Interactions. When you use features such as tarot readings or interact with our AI-driven "Planetary Guardians," we collect the text, questions, and prompts you submit to the Services ("Prompts"). This includes the specific situations or questions you input for your tarot spreads (e.g., Situation-Action-Outcome readings). We also collect the generated interpretations, astrological guides, and responses based on your Prompts ("Outputs"). If you include personal information in your Prompts, we will collect that information, and this information may be processed by our AI models to generate Outputs.
  • Communications. If you contact us directly, we may receive personal information about you. For example, when you contact us for customer support purposes, we may receive your name, email address, the contents of a message or attachments that you may send to us, and other information you choose to provide. When you communicate with us, third-party vendors may receive and store these communications on our behalf.
  • Payment Information. If you make a purchase or subscribe to premium features through our Services, we or our third-party payment processors (e.g., Apple App Store, Google Play) may receive payment-related information. We do not directly store your credit card numbers.

B. Personal Information We Collect When You Use Our Services

  • Location Information. When you use our Services, we infer your general location information, for example, by using your internet protocol (IP) address.
  • Device Information. We receive information about the device and software you use to access our Services, including IP address, web browser type, operating system version, phone carrier and manufacturer, application installations, device identifiers, and push notification tokens.
  • Usage Information. To help us understand how you use our Services and to help us improve it, we automatically receive information about your interactions with our Services, such as the daily horoscopes or tarot categories you view (e.g., Love, Career, Wealth, Wellness), active planetary guardians, and the dates and times of your visits.
  • Information from Cookies and Similar Technologies. We and our third-party partners collect personal information using cookies, pixel tags, or similar technologies. Our third-party partners, such as analytics partners, may use these technologies to collect information about your online activities over time and across different services.

C. Personal Information We Receive from Other Sources

  • Information from Community Platforms. If you choose to join our community servers (such as Discord or other social media groups), we may receive information about you, including your username, display name, profile picture, and your activity in the Starot community. We use this information to manage our community and provide support.

How We Use the Personal Information We Collect

We use the personal information we collect:

  • To provide, maintain, improve, and enhance our Services, including calculating astrological charts and generating tarot interpretations;
  • To personalize your experiences of our Services, such as by providing tailored daily astrological influences and tailored content;
  • To understand and analyze how you use our Services and develop new products, services, features, and functionality;
  • To communicate with you, provide you with updates, respond to comments and questions, and provide customer support;
  • To send you push notifications;
  • To facilitate transactions and payments;
  • To generate de-identified or aggregated data containing only non-personal information that we may use for any lawful purpose;
  • To train, develop, and improve our artificial intelligence and machine learning models (including the AI agents used for tarot and astrological interpretations);
  • To find and prevent fraud, and respond to trust and safety issues;
  • For compliance purposes, including enforcing our Terms of Service or other legal rights.

Legal Bases for Processing European Personal Information

If you are located in the European Economic Area ("EEA") or the United Kingdom ("UK"), we only process your personal information when we have a valid "legal basis," including as set forth below.

  • Consent. We may process your personal information where you have consented to certain processing.
  • Contractual Necessity. We may process your personal information where required to provide you with the Services (e.g., processing your birth data to generate a natal chart).
  • Compliance with a Legal Obligation. We may process your personal information where we have a legal obligation to do so.
  • Vital interests. We may process your personal information in order to protect your vital interests.
  • Legitimate Interests. We may process your personal information where we or a third party have a legitimate interest, such as for product development, AI training, and improving safety.

How We Disclose the Personal Information We Collect

  • Partners and Affiliates. We may disclose any information we receive to our partners, corporate affiliates, parents, or subsidiaries.
  • Vendors and Service Providers. We may disclose any information we receive to vendors and service providers retained in connection with the provision of our Services.
  • AI Service Providers. We may disclose information we receive (such as your Prompts and astrological data) to vendors that provide artificial intelligence services that provide backend support for generating readings and interactions.
  • Analytics Partners. We use analytics services to collect and process certain analytics data.
  • As Required by Law and Similar Disclosures. We may access, preserve, and disclose your personal information if we believe doing so is required or appropriate to: (a) comply with law enforcement requests and legal process; (b) respond to your requests; or (c) protect your, our, or others' rights, property, or safety.
  • Merger, Sale, or Other Asset Transfers. We may use, transfer, disclose, or otherwise process your personal information in connection with a corporate transaction in which we are acquired by or merged with another company.
  • Consent. We may also disclose your information with your permission.

Your Choices

Your European Privacy Rights

If you are located in the EEA or the UK, you have additional rights:

  • You may request access to the personal information we maintain about you, update, and correct inaccuracies in your personal information, restrict or object to the processing of your personal information, have your personal information anonymized or deleted, or exercise your right to data portability.
  • You may withdraw any consent you previously provided to us regarding the processing of your personal information at any time.
  • You may exercise these rights by contacting us using the contact details at the end of this Privacy Policy.

Third Parties

Our Services may contain links to other websites, products, or services that we do not own or operate. We are not responsible for the privacy practices of these third parties.

Retention

When you request that we do so, we take measures to delete your personal information or keep it in a form that does not permit identifying you when this personal information is no longer necessary. When we process personal information for our own purposes, we determine the retention period taking into account various criteria, such as the nature of our relationship with you and mandatory retention periods provided by law.

Security

We make reasonable efforts to protect your personal information by using physical and electronic safeguards designed to improve the security of the personal information we maintain. However, as no electronic transmission or storage of information can be entirely secure, we can make no guarantees as to the security or privacy of your personal information.

Children's Privacy

We do not knowingly collect, maintain, or use personal information from children under 13 years of age, and no part of our Services is directed to children. If you learn that a child has provided us with personal information in violation of this Privacy Policy, then you may alert us at support@noonwake.com.

International Visitors

Our Services are globally accessible but primarily hosted and operated. If you choose to use our Services from the EEA, the UK, or other regions of the world with laws governing data collection and use that may differ from the laws of the jurisdiction where our servers are located, please note that you are transferring your personal information outside of those regions for storage and processing. By providing any information, including personal information, on or through our Services, you consent to such transfer, storage, and processing.

Delete Your Information

If you'd like to delete your account and your information from the Services, please use the account deletion feature within the App settings, or send us a message at support@noonwake.com with your account email and username.

Changes to This Privacy Policy

We will post any adjustments to the Privacy Policy on this page, and the revised version will be effective when it is posted. If we materially change the ways in which we use or disclose personal information previously collected from you, we will notify you through our Services or by other communication.

Contact Information

NOONWAKE is responsible and the data controller for processing your personal information. If you have any questions, comments, or concerns about our processing activities, please email us at support@noonwake.com or write to us at:

NOONWAKE TECHNOLOGY (HONG KONG) CO., LIMITED

Room 701, Unit 108, 7/F, Tower B

New Mandarin Plaza

14 Science Museum Road

Tsim Sha Tsui, Kowloon

HONG KONG